VIA is an entirely new brand concept in the young travel sector. Energy and attitude are a part of the identity. It is design that needs, more than ever, to be durable. Jackdaw Studio were collaboratively involved from the concept stage.
Identity is a critical element in the strategy of VIA as a brand. This led to Jackdaw Studio designing and prototyping, bespoke lighting, furniture and fittings.
The two hostels were designed to an open brief that required a cool, energetic and easy place that would stand up to the rigor of fast, international young travel.