LUCY IN DISGUISE

A pop up vintage clothes store for Lily Allen in the heart of Covent Garden

Lily came to us to design a store to launch and sell her new vintage fashion range. Working to a very tight budget and timeline we had to create a fabulous showcase that included a VIP area, blow dry and cocktail bar and a SONY playstion sponsored area.

We mixed vintage pieces from different eras to locate the clothes, along with bespoke shopfitting, keeping a clean bright look to set off the collection.

It was the subject of a Channel 4 documentary and voted one of the best shops of 2010, making the cover of Time Out Magazine